Color Study Looks at Effects of Red and Blue by Pam Belluck
[via NY Times]]
‘If a new study is any guide, the color red can make people’s work more accurate, and blue can make people more creative. In the study, published Thursday on the Web site of the journal Science, researchers at the University of British Columbia conducted tests with 600 people to determine whether cognitive performance varied when people saw red or blue. Participants performed tasks with words or images displayed against red, blue or neutral backgrounds on computer screens. Red groups did better on tests of recall and attention to detail, like remembering words or checking spelling and punctuation. Blue groups did better on tests requiring imagination, like inventing creative uses for a brick or creating toys from shapes.’
Apparently linked to the mood that the colors naturally engender. Blue is calming — longer wave length light is the most pleasing and relaxing color, hence the creativity link. Red leads to more tension, hence better detail focus.
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